The story of Saroj Didi: To be an entrepreneur, all you need is talent!

Saroj Didi is a cook and offers household help in Bangalore. One of her employers fell in love with her food and decided to help her build her own startup! AVCOE would like to share this story of inspiration with you to show you that if you have real talent, no one can stop your success!

Saroj Didi had tried to sell her dishes through a small food joint. But after her husband’s death, she had to shut down her business and work a different job, i.e. offering domestic help where she would clean and cook for other people to sustain her three children. 

Ankit Vengulrekar saw her potential and raved about her food on Twitter. He advertised delivery of her home-cooked food in Bangalore. She instantly became popular in the area and gained a customer base. Ankit took care of the delivery, advertising and finances while Saroj Didi just did her magic and prepared delicious food. He ensured that all the money he received went to her and posted pictures of her with a smile on her face receiving her first pay! He also posted videos of her food that would make you want to order! Soon, she was discovered by world-famous Indian Masterchef, Vikas Khanna! Her story has since then been picked up by several bloggers and organisations such as Twitter Moments, PayTM as Ankit would receive her payments through the app, and more!

All she had was a dream and the talent to back it up. If she can do it at age 47, it really opens our eyes to how its never too late to live your dream and do what you want to do! If Saroj Didi’s story doesn’t motivate you to go ahead with your startup ideas, what will? Stay tuned to AVCOE for more inspirational blogs and share this motivating story with a friend or family member!

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